Plan. Assess. Win: How Smart Buyers Turn Synergies Into Value
In M&A, a single word often shapes the entire rationale for a deal: synergy. Whether it's reducing costs, increasing revenue, or unlocking potential, synergies are seen as the ideal outcome. But as anyone involved in deal-making knows, assumptions about synergies can be tempting — and risky — if not carefully evaluated. So, how can you identify